Your local independant florist serving Hertfordshire & Essex.

Bespoke, tailormade floral arrangements for weddings, events, special occasions and funerals. Gift bouquets, floral arrangements and hatboxes made to order.


My name is Vicki Cowell and I am a Hertfordshire based florist, focused on providing you with a friendly and professional service. Whatever the occasion be it a wedding, christening, family celebration, corporate function or anniversary, I can provide you with beautiful fresh flowers that can enhance the mood and atmosphere of your day.

I am passionate about creating stunning visual displays using the freshest of blooms and foliage using native British flowers whenever possible.

I’m so proud to have made it to the final of Best Wedding Florist in the East of England.


I am truly passionate about my wedding service, offering bespoke creations which are individual to you; show-stopping arches, table-centres & installations amongst my work. I specialise in providing stunning, natural, romantic ‘just picked’ styles of bridal flowers for your wedding; from a simple buttonhole to show stopping bride, bridesmaid & flower girl bouquets, elaborate church, civil ceremony venue and reception arrangements.

I offer in-person consultations to meet you as a couple (or family), where we’ll discuss your style, inspiration and preferences.

Wedding Florist Hertfordshire


I offer a hassle-free, no obligation consultation to discuss your ideas, themes and requirements. By providing valuable knowledge of seasonal flowers and foliage, current design trends and colour schemes, I work with you to create your ideal flowers.


We just want to say a massive thank you for the incredible flowers you did for our wedding at the end of April. They were so much more than I had imagined (I even cried because they were so amazing!). You got my vision absolutely perfect and brought my idea to life! Thank you so much. If you are looking for a florist, use Vicki! You will not be disappointed.

Zoe Dickenson

Wedding Florist Hertfordshire

Our new Workshop

We are very proud to show you our new workshop, based on a flower farm, overlooking the glorious Hertfordshire countryside & only 15 minutes away from Sawbridgeworth, Bishops Stortford and Harlow. We have built the workshop ourselves to fit our needs and have created an interesting and welcoming environment.

Whilst visiting us, you will be able to see the beautiful British flowers that are grown, by Ivy Primrose flowers between May and October. We can’t wait to see you!

From the moment we met Vicki we knew we wanted her to do our wedding flowers, she is so passionate about what she does and was excellent at fully understanding what we wanted and making suggestions. When I saw the flowers they were even more stunning then I could ever have dreamed of. Next time I need flowers or know of anyone getting married I will 100% recommend Vicki!!

Lucy Vose

Schedule a personal consultation